“As part of their strategy the brand image changed with the idea of a new mascot; younger and refreshed. That’s how the current store character ‘Gollo’ was created.”
Today the store chain is comprised with more than 120 stores, more than 700 thousand square feet of sales area, more than 400 thousand customers, and 1,600 employees. Service, friendship, and commitment are the values that have made Gollo leader in retailing technology, furniture and home appliances in the Costa Rican market.
Gollo’s policy has always been lower prices, with the best possible care and exceptional customer service during and after sales.
Founded in 1974 by entrepreneur Servio Flores Cacho in the city of Alajuela, Costa Rica working with only four employees at the time.
THE COMPANY HAS 6 STORES IN DIFFERENT CITIES.
It was expanded to 31 branches operated in different cities in Costa Rica.
“Gollo” character is born
GOLLO becomes the store chain´s commercial name and key graphic in advertising.
GOLLO a new slogan is launched, “Solo Bueno”, which remains to date.
On September GOLLO becomes part of Unicomer Group.
In February Gollo launches its e-commerce gollotienda.com offering its loyal customers another point of purchase with online chat support, in-store pickup and home delivery.
GOLLO ÓPTICAS IS LAUNCHED
with the purpose to offer its clients lenses and frames for eye, sunglasses with easy payment plans, as well as ocular medical consultations with specialists, and advanced technology machinery.
Gollo ZAPOTE is launched, becoming the most updated and large furniture and technological gadget’s store in Costa Rica. This new opening becomes the store #100 for Gollo Optical as part of Unicomer group.